Unbelievable: This luxurious hotel serves you champagne like at a fast food restaurant (and we love it)
InterContinental Singapore has launched an innovative concept that combines luxury and convenience: a one-of-a-kind takeaway champagne service. As passionate sommeliers, we are excited by this bold initiative that pushes the boundaries of the traditional wine experience.
An innovative concept combining luxury and convenience
InterContinental Singapore, renowned for its impressive collection of over 200 bottles of champagne , is taking a new step in its positioning as the “House of Champagne”. The champagne drive-through concept, dubbed “Champagne Express Lane”, offers guests the opportunity to order their favourite bottle without leaving their vehicle.
Andreas Kraemer, General Manager of the establishment, explains: “Convenience often doesn’t go hand in hand with luxury. Our Champagne Express Lane was not designed with immediate consumption in mind – that’s what our bars and restaurants are for. Rather, it’s about allowing drivers to pick up a bottle on their way home, to an event, or simply as a gift, without hassle.”
This innovative approach perfectly reflects the spirit of innovation and taste for adventure that characterizes the Singaporean clientele. We, lovers of wine and discovery, can only applaud this initiative that combines elegance and practicality.
A sharp selection of characterful champagnes
The menu offered in this drive-through service is not a simple list of commercial champagnes. Instead, it highlights a carefully curated selection of more than 30 champagnes , the result of a collaboration with the sommeliers of Park 90, a renowned Singaporean wine club.
Among the champagne houses represented, we find:
- Frederic Savart
- JL Vergnon
- Dhondt-Grellet
- Chartogne-Taillet
This diverse offering reflects the changing palate of champagne lovers in Singapore. As wine professionals, we are delighted to see this growing interest in more confidential and characterful vintages.
Customer experience at the heart of the system
The InterContinental Singapore has thought of every detail to provide an impeccable guest experience. Visitors and hotel guests can enter the property's cobblestone courtyard, order their favourite bottle of champagne and wait a few minutes for the butler to bring them their selection.
The careful packaging adds an extra touch of luxury to the experience:
| Element | Description |
|---|---|
| Gift box | Elegant two-tier box |
| Accessories | Two champagne flutes included |
| Luxury option | Possibility to add caviar |
This attention to detail reflects the hotel's commitment to delivering a complete luxury experience, even in a grab-and-go format. We particularly appreciate this approach that doesn't sacrifice quality for convenience.
A responsible service within a legal framework
Recognizing the potential implications of selling alcohol to-go, InterContinental Singapore has taken care to implement a responsible framework for its drive-through champagne service. The property has obtained the necessary licenses for the sale of alcohol on-site and is ensuring that the responsible drinking message is reiterated on its website, signage and menus.
Andreas Kraemer points out that the luxurious packaging and the price positioning (between 200 and 300 Singapore dollars per bottle) are likely to discourage immediate consumption. He adds with humor: "If you want to drink a bottle right away, you go to a 7-Eleven. Frankly, if you pay that price for a bottle of champagne, I don't think you're going to enjoy it in the car."
As wine professionals, we can only approve of this responsible approach that combines pleasure and safety. This innovative service paves the way for new experiences in the world of wine and luxury, while respecting the highest ethical standards.
