The growing thirst for English wines: a growing phenomenon
We are witnessing a real revolution in the British wine world. In recent years, the craze for English wines has continued to grow, both on the national and international markets. As a passionate sommelier, I have had the opportunity to taste these promising nectars and to note their remarkable evolution. Let's dive together into this effervescence that is shaking up the wine landscape across the Channel.
The spectacular rise of English sparkling wines
English sparkling wine has been on a meteoric rise since 2018. The numbers speak for themselves: sales have jumped 187%, from 2.2 million to 6.2 million bottles. This increase is accompanied by a decline in champagne sales in the United Kingdom, which have fallen from 27.7 million bottles in 2022 to 25 million in 2023.
Part of the reason for this success is the massive investment in the English wine sector. Nearly £480 million (about $610 million) has been injected into British vineyards and wineries over the past five years. Prestigious houses such as Taittinger and Vranken Pommery have not hesitated to bet on this promising terroir.
The craze for English bubbles is also felt in the restaurant industry. Many establishments now offer British sparkling wine by the glass, a sign of a growing democratization of these products. We see that the quality and reputation of these wines improves year after year.
Still wines: the new challenge for English viticulture
While sparkling wines currently dominate production, English still wines are beginning to make their mark. Their growth is notable, with sales increasing by 117% between 2018 and 2023, from 1.2 million to 2.6 million bottles.
The diversity of the grape varieties planted reflects this desire to explore new taste horizons. Among the most promising varieties, we find:
- Bacchus
- Seyval Blanc
- Solaris
- Early Pinot Noir
- Pinot Gris
Industry insiders agree that table wine represents the next frontier for British wines. Some experts, such as Stephen Skelton MW, even believe that an English Chardonnay could rival Chablis, offering an attractive alternative to lovers of dry, mineral whites.
Innovation and challenges: shaping the future of English wine
The English wine industry is showing great creativity in adapting to the country's unique climatic conditions. In particular, we are seeing two interesting trends emerge:
1. Natural sparkling wines (pét-nat) : These sparkling wines, produced using an ancestral method, are gaining in popularity. Their freshness and natural acidity are a perfect match for the cool climate of Great Britain.
2. PIWI grape varieties : These hybrid varieties, resistant to diseases, already represent 10% of plantations. They make it possible to considerably reduce the use of phytosanitary products, thus being part of a more sustainable approach.
On the other hand, the industry's rapid success also poses challenges. The record 2023 harvest, with 22 million bottles produced, has created an imbalance between supply and demand. This could lead to lower prices, beneficial for consumers but potentially problematic for some producers.
| Year | Production (in millions of bottles) | Sales (in millions of bottles) |
|---|---|---|
| 2018 | 13.1 | 3.4 |
| 2023 | 22.0 | 8.8 |
A promising future despite obstacles
Despite the challenges, the future of English wines looks bright. The enthusiasm of professionals and the influx of international talent are bringing new energy to this rapidly changing sector. Our experience as sommeliers allows us to affirm that the quality of wines continues to improve, in part thanks to the expertise brought by winemakers from all over the world.
Exports are also a crucial area of development. Norway, for example, has become the leading export market for English wines. This breakthrough is due to a combination of factors: a mature market, informed consumers and a cultural affinity between the two countries.
In short, the English wine industry is experiencing an exciting period of growth and innovation. There are many challenges to overcome, but the enthusiasm and expertise of those involved in the sector suggest a bright future for British wines on the international stage.
